Letycia+soares+nua+extra+quality ((free)) -

Perceived quality (PQ) is a consumer’s overall judgment regarding a product’s superiority, encompassing functional, experiential, and symbolic dimensions (Zeithaml, 1988). In cosmetics, PQ is particularly salient because products are (cannot be evaluated prior to purchase) and are tied to personal identity (Keller, 2003).

Hierarchical multiple regression and structural equation modeling (SEM) using AMOS 28 . letycia+soares+nua+extra+quality