Hooked How To Build Habit-forming Products By Nir Eyal Pdf Official

The trigger is useless without action. Eyal borrows from Dr. BJ Fogg’s Behavior Model: (Behavior = Motivation + Ability + Trigger). To get the user to act, you must make it remarkably easy.

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Make them work. When a user stores value (followers, content, reputation), they are more likely to return to protect their investment. The trigger is useless without action