Previously served as Head of Global Communications for the dating app Plenty of Fish and held leadership roles at global PR firms like Edelman and Access Brand Communications.
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For those tracking the evolution of digital journalism, is no longer just a byline; she is a paradigm. As the founder of Shell Shock Media and a contributing strategist for The Lede , Shell has carved out a niche that bridges the gap between high-brow media criticism and binge-worthy pop culture analysis. But what exactly makes her approach to entertainment content and popular media so disruptive? Previously served as Head of Global Communications for
Has executed multi-channel campaigns for major brands including lululemon, Alaska Airlines, and Dr Pepper Snapple Group. Related Media Figures And here’s to Rachel Roxxx, who, after this