Perhaps no modern campaign illustrates this synergy better than #MeToo. Tarana Burke coined the phrase "Me Too" in 2006 to help young survivors of color know they were not alone. When the hashtag went viral in 2017, it wasn't driven by a press release or a celebrity endorsement. It was driven by millions of individual survivor stories, posted in text, video, and audio.
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: Available for streaming or digital "rent/buy" in 4K UHD. Perhaps no modern campaign illustrates this synergy better
While stories soften the ground, campaigns build the house. Organized awareness efforts are often the precursors to legislative change. They lobby for funding, research, and legal protections. For example, the HIV/AIDS awareness campaigns of the 1980s and 90s turned individual tragedy into billions of dollars of research funding and eventual medical breakthroughs. It was driven by millions of individual survivor
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