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The industry is dominated by a handful of conglomerates that control the vast majority of intellectual property (IP).

A24 has proven that a "studio" need not own IP. It can own taste . Its productions are events for a self-identifying cultural elite, and its merchandise (the $40 A24 zine, the Midsommar bear suit) is a secondary revenue stream rivaling blockbuster toys.

: Marvel Cinematic Universe (MCU), Star Wars , Pixar animations, and Frozen .