Their commitment to sustainability is equally striking. Alison has pioneered the use of “green staging” (e.g., biodegradable move-in kits), while Bella New collaborates with eco-friendly contractors to retrofit listings. These efforts have earned them recognition in Forbes Florida and Architectural Digest .

Bella was the surface, the beautiful reflection that the world wanted to see. She was the mask that smiled, the aesthetic that disguised the erosion happening underneath.

. From the intense dialogue to the unmatched chemistry, this