By the late 1990s, Carlos Santana was revered as a guitar deity but lacked a contemporary radio presence. Under the guidance of Arista Records’ Clive Davis, the vision for Supernatural was born. The goal was to pair Santana’s signature guitar wail—fluid, soulful, and instantly recognizable—with the voices of modern pop, rock, and R&B icons.
Play this for maximum effect:
: It spent 12 non-consecutive weeks at #1 on the Billboard 200 and topped charts in 11 countries. santana supernatural album