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: A successful video game (like The Last of Us ) becomes a prestige TV series, which then drives sales of the original soundtrack and merchandise.

Platforms like Netflix, Disney+, and Max are no longer just distributors; they are primary production studios competing for intellectual property (IP). deeper230817lenapaulandalyxstarxxx720

: Smart "catch-up" edits like Amazon’s X-Ray Recaps help viewers quickly get back up to speed on trending series. 4. Hybrid Reality Engagement : A successful video game (like The Last