Corporate Strategy Igor Ansoff Pdf Direct

Management must then choose a new growth strategy (using the matrix above) to bridge that gap. 3. Synergy (The "2 + 2 = 5" Effect)

Decisions regarding the "product-market mix" and the firm's relationship with its environment. corporate strategy igor ansoff pdf

: The direction in which the firm is moving relative to its current product-market posture. Management must then choose a new growth strategy

Creating new products for your loyal, existing customer base. corporate strategy igor ansoff pdf

: Involves creating new products for a firm's current market base. Diversification

Taking existing products into new markets (e.g., geographic expansion).