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| Phase | Objectives | Key Actions | |-------|------------|-------------| | | Define purpose, audience, and success criteria. | Stakeholder interviews, competitor benchmarking, keyword research. | | 1 – Foundation | Build a technically sound, secure infrastructure. | Choose hosting, enable HTTPS, implement CDN, set up CI/CD pipeline. | | 2 – Design & UX | Craft an intuitive, accessible interface. | Wireframes, user testing, accessibility audit. | | 3 – Content Rollout | Populate the site with high‑value, SEO‑optimized material. | Editorial calendar, schema implementation, multimedia assets. | | 4 – Launch & Promotion | Go live and attract initial traffic. | Press release, social media campaign, outreach for backlinks. | | 5 – Optimization | Refine performance, SEO, and engagement based on real data. | A/B testing, speed audits, content refresh cycles. | | 6 – Community Building | Foster a loyal, active user base. | Launch forums, newsletters, loyalty programs. | | 7 – Continuous Excellence | Maintain and evolve the site to stay “best.” | Quarterly audits, emerging‑tech integration (e.g., AI chat), sustainability reviews. |
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