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: Successful entertainment often thrives on recurring formats or sequels. Emotional Impact

Perhaps the most exciting trend in popular entertainment studios and productions is the rise of the video game adaptation. For decades, video game movies were box office poison. Today, they are appointment viewing.

Today’s most popular productions are rarely standalone films. Success is now measured by —the ability of a story to live across multiple formats. For example, Riot Games’ Arcane (based on League of Legends ) or Sony’s The Last of Us demonstrate how video game IP is becoming the new gold mine for television and film. Conclusion