Ben Settle - Email Players 1 - 15 |work| Jun 2026

There you have it – Ben Settle's insights on the top email players 1-15. Whether you're a seasoned marketer or just starting out, understanding these different types of email players can help you refine your strategy and become a more effective email marketer.

9/10. Minus one point because if you have thin skin, you’ll cry. But for the rest of us? It’s a blueprint for printing cash while telling the world to go screw itself. Ben Settle - Email Players 1 - 15

Just be warned: After reading Ben Settle’s first 15 issues, you will never be able to read a “5 Tips for Better Engagement” blog post again without rolling your eyes so hard you strain a muscle. There you have it – Ben Settle's insights

is widely considered one of the gold standards for direct response marketers who want to write less and earn more. Minus one point because if you have thin skin, you’ll cry

from issues 1–15 (without copying the text):

The very first issue opens with a firecracker: "You want people to unsubscribe." Settle argues that trying to keep everyone on your list dilutes your message. He teaches the "Pre-emptive Unsubscribe"—putting controversial statements in your subject line to scare off time-wasters. The lesson: A smaller, rabid list of buyers is worth 10,000 tire-kickers.