Axis Bank frequently collaborates with top female celebrities from the entertainment industry to represent their brand philosophy of (Progress is the name of life). Deepika Padukone : As a long-standing brand ambassador, Deepika Padukone
The "Axis Bank girl" archetype in media often serves a dual purpose: promoting banking products and driving social awareness. Axis Bank launches new campaign 'Badhne ke kai naam hai…' : Chosen for her journey from athlete to
: Her debut campaign highlighting progress through different life stages. : Chosen for her journey from athlete to
: Chosen for her journey from athlete to model to superstar, symbolizing "New India". Shefali Shah : : Chosen for her journey from athlete to
: A prominent campaign where Deepika is featured in candid moments, showcasing the bank's dining and shopping privileges as ways to "gather experiences" rather than just spend money. "Badhti Ka Naam Zindagi" (Progress On)