Every time the cold male lead shows a sliver of warmth, your brain releases dopamine. When he pulls away again (the "dread" phase), you feel withdrawal. You keep scrolling to get the next hit. The story structure mimics an addiction cycle, making the reading process itself a form of behavioral conditioning.
For those interested in exploring more about this genre, looking into "psychological drama" or "complex romance" tags on major webtoon platforms can provide further insights into similar storytelling styles. love junkie webtoon manhua
You can find "Love Junkie" on various webtoon platforms, including: Every time the cold male lead shows a