Rokeach didn’t just create a survey; he conducted extensive research. Key findings include:
These are the behaviors or means through which an individual achieves their terminal goals. rokeach m 1973 the nature of human values pdf
Ana set a pocket watch on the counter and drew two concentric circles around it in chalk. “Look,” she said. “The innermost circle holds the ends—what people ultimately want. The outer circle holds the means—how they get there.” She tapped the glass: “Terminal values are like the center: peace of mind, family security, a sense of accomplishment. Instrumental values are the hands that move the gears: honesty, ambition, tolerance.” Rokeach didn’t just create a survey; he conducted