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| Factor | Explanation | |--------|-------------| | | Controlling beloved characters allows for sequels, spin‑offs, and merch. | | Cross‑Platform Distribution | Studios that can release theatrically, on streaming, and via TV capture the widest audience. | | Data & Audience Insight | Platforms like Netflix use viewing metrics to green‑light projects with built‑in demand. | | Global Talent & Localization | Investing in diverse creators and dubbing/subtitles expands reach into non‑English markets. | | Technological Innovation | Advances in VFX, virtual production (e.g., LED walls), and AI‑assisted editing keep content fresh. |

Marvel Studios (now a Disney subsidiary) proved that serialized storytelling across 20+ movies is viable. Every studio now tries to build a "universe." Warner has its DCU (rebooted by James Gunn), Universal its Dark Universe (failed), and Legendary its MonsterVerse. | Factor | Explanation | |--------|-------------| | |