: The show follows the tempestuous romance between Khushi, a simple girl who believes in love and morality, and Arnav, a ruthless businessman who views life as a transaction.

(English translation: What Shall I Name This Love? ) is a landmark Indian romantic drama series that aired on StarPlus from June 2011 to November 2012, spanning 398 episodes in its original run. The series defied traditional daily soap tropes of its time by focusing heavily on intense character psychology and the classic "enemies-to-lovers" archetype. 🎭 Core Character Dynamics