To fight piracy in this era, some distributors like Moser Baer slashed DVD and VCD prices to compete directly with the low-cost pirated versions available on the street and online. Legal Milestones of 2012
Before 2012, piracy in India was largely dominated by physical media—VCDs and DVDs sold in grey markets. However, the increasing penetration of high-speed internet and the affordability of smartphones created a fertile ground for digital piracy. Tamilrockers seized this moment. Unlike its predecessors, which often relied on low-quality "cam rips" recorded in theaters, the 2012 operations of the site began setting new standards for the availability of content. They capitalized on the global reach of the internet, using torrent technology to distribute files across a decentralized network, making it difficult for law enforcement to shut down a single source.