This four-year window marks the post-COVID explosion of OTT content. When theaters closed, "lifestyle and entertainment" shifted to bedroom TVs and mobile phones. The habit of downloading "free" content became normalized. The timeline also covers the rise of hyper-local web series (Haryanvi, Marathi, Gujarati) that are not always easily accessible on global platforms like Disney+ Hotstar.

In 2024, Prem and Aisha stood together, hand in hand, looking out at the city they had grown to love. They knew that their journey had just begun, and they were excited to face the future together.

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