The industry thrives on a "cross-media" strategy, where intellectual property (IP) like manga is reimagined across multiple formats.
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If Disney releases a movie, they sell toys. In Japan, if a manga is successful, a production committee (a group of companies: a publisher, a record label, a toy maker, a TV station) funds the anime. They do not care if the anime makes a profit on its own. They care if the anime sells the manga, the character plushies, the body pillow covers, the themed cafe tickets, and the cellphone charms. This committee system lowers risk but stifles creative boldness, leading to endless isekai (parallel world) fantasy series because they are proven sellers. The industry thrives on a "cross-media" strategy, where