: Research indicates that transgender audiences generally appreciate increased visibility but often feel that trans men and nonbinary individuals remain underrepresented in popular media. Aesthetics

: The brand maintains an active presence on social platforms like X (formerly Twitter) , where they announce new rollouts and interact with their audience.

Notable mainstream depictions of transgender issues include films such as The Adventures of Priscilla, Queen of the Desert (1994), Boys Don't Cry (1999), and series like Pose and Transparent .