: This sparked a heated online debate regarding the commercialisation of faith .

Several Indian celebrities were allegedly involved in the scandal, including:

In the digital age, a single phrase or video can go from obscurity to a global phenomenon overnight. Currently, "kand mo" (or variations like "kand") has surfaced as a recurring term in viral videos across platforms like Instagram and TikTok, sparking intense social media discussions. But what exactly is a "kand mo" video, and why is everyone talking about it? What Does "Kand Mo" Mean?

The discussion around these videos is divided into two main camps: