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2026 Media & Entertainment Industry Outlook | Deloitte Insights

: AI has moved from a Supporting Act to a Leading Role. This includes generative video for creating filler scenes and environment effects, as well as the rise of synthetic celebrities —virtual actors and AI idols with distinct personalities carving out careers in acting and modeling. transfixedofficemsconductxxx1080phevcx26 exclusive

To understand the phenomenon, we must first define the term. refers to media assets (films, series, podcasts, live events, or interactive experiences) that are legally restricted to a single platform, service, or distribution channel for a specific period. 2026 Media & Entertainment Industry Outlook | Deloitte