Video Cewek Jilbab Malay Coconut Shake Omek ((hot)) - Kumpulan

The rapid diffusion of short‑form video platforms (TikTok, Instagram Reels, YouTube Shorts) has created new spaces where cultural identity, gendered performance, and culinary tradition intersect. This paper investigates a recurring genre: videos uploaded by Malay‑speaking women wearing the hijab (commonly referred to in Indonesian/Malay as “cewek jilbab”) that demonstrate the preparation of a coconut shake (often termed “coconut milkshake” or “coconut smoothie”). By conducting a qualitative content analysis of a purposive sample of 120 publicly available videos (January 2022 – December 2024), the study explores how these creators negotiate religious modesty, regional culinary heritage, and contemporary digital aesthetics. Findings reveal a layered discourse that (1) re‑inscribes Malay culinary heritage, (2) reframes hijab as a marker of authenticity rather than restriction, and (3) leverages algorithmic affordances to cultivate both local and transnational audiences. The paper contributes to scholarship on gendered digital labor, Southeast Asian food media, and the politics of modest fashion online.