The total luxury market (including goods and experiences) remains near record highs but faces headwinds.
at constant exchange rates. By 2030, the market is projected to reach €2.0–2.5 trillion bain luxury report 2024 pdf
Focusing marketing efforts on the top 2% of clients who drive the majority of revenue. The total luxury market (including goods and experiences)
: Advocacy for luxury brands declined sharply among Gen Z, who increasingly view luxury goods as overpriced and are trading down or seeking better value-for-money alternatives. bain luxury report 2024 pdf