: Vertical video formats, led by TikTok and YouTube Shorts, have become a staple for mobile-first consumption, boasting up to 90% higher completion rates than horizontal videos. Popular Movies & Content Releases

Where and how juniors consume content has fundamentally changed:

Thanks to streaming globalization, a junior in the US is just as likely to be a fan of a South Korean animated series or a Brazilian musical show as they are a local production.