One of the most significant shifts in popular media is the push for . As streaming services expand worldwide, content is no longer Western-centric.

As we navigate the 2020s, the boundaries between creator and audience, news and fiction, high art and guilty pleasure have all but dissolved. To understand the current moment—and to predict where we are headed—we must dissect the engines driving the $2 trillion global entertainment industry.

: Short-form videos create instant global trends.