Originally known for arthouse cinema distribution, the "1985" branding marked a strategic shift toward lifestyle entertainment . Palace 1985 Video didn't just sell movies; they sold a . Their catalogues were printed on glossy, high-end paper, featuring photography reminiscent of Vogue or The Face rather than the garish, painted posters of horror B-movies.

The Palace crowd wakes up. Breakfast is a strong espresso and a cigarette. The Walkman plays the mixtape recorded from the radio the night before.

: Founded as a division of Palace Pictures, the label became infamous for distributing "video nasties"—horror films like The Evil Dead —that challenged UK censorship laws before the 1984 Video Recordings Act.