Marketers do not create needs; needs pre-exist. Marketers influence wants.
Most people think marketing is just "selling" or "advertising." Kotler dispels this myth immediately in Chapter 1. principles of marketing by philip kotler ppt chapter 1
"Marketing is the process by which companies engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return." Marketers do not create needs; needs pre-exist