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| Format | Key Metric | Good Benchmark | | :--- | :--- | :--- | | Hook & Hold | Completion Rate | >70% | | Unfiltered Loop | Loop Count (Re-watches) | >1.5x | | Talking Head | Average View Duration | >4 minutes | | Screen Record | Comment-to-View Ratio | >2% | | Day In The Life | Shares | >500 per 10k views | | Social Proof Sizzle | Click-Through Rate (CTR) | >5% |
