If the above is not the exact paper you need, another significant publication from , that links social media and careers/labor is:

Conclusion The April 4 collaboration between TheDongKinger and Coco Valentin is a model for how creators can level up content through complementary pairing, thoughtful production, and intentional audience engagement. It’s a reminder that good chemistry plus smart presentation equals better-performing content.

By April 2024, the role of social media had transitioned from a personal hobby to a central "career ladder" where management roles now encompass high-level strategy, deep content creation, and stakeholder education.

♻️ Repost if you believe in building a career with purpose.