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Most creators chase trends after they peak. Haley Blue’s team reverse-engineers trends. They subscribe to what they call “Pre-trend sentiment analysis” —monitoring Reddit, Discord, and Twitter for micro-emotions that haven’t yet hit the mainstream. For example, they noticed a rising frustration with “productivity porn” (videos that shame people for resting). Two days later, Haley released “I’m Not Being Lazy, I’m Pre-Processing” —a video that garnered 47 million views and spawned a thousand imitations. haley cummings in blue balls and waterfalls verified