David Smith Exploring Innovationpdf 100%

Smith includes three anonymized case studies in his exploration of innovation:

: A dedicated chapter exploring how innovation can be used to meet specific social needs. david smith exploring innovationpdf

A pharmaceutical company struggling with R&D stagnation applied Smith’s "Option Value" metric. They discontinued four legacy projects that looked good on ROI but had zero option value, reallocating $40M to adjacent possibility research. Two of those adjacent bets became blockbuster drugs seven years later. Smith includes three anonymized case studies in his