In the world of VS exclusive entertainment, the most important rooms are the ones you can’t buy your way into with a ticket.

"Covering" in this context refers to the mass-production and mass-distribution of lifestyle and entertainment content intended for broad, undifferentiated audiences. Characteristics include:

This model deliberately restricts access to create value. Characteristics include:

Access to events, products, and locales that aren't available to the general public. 2. Entertainment Without Borders

"Where high-octane entertainment meets the ultimate lifestyle. Your all-access pass to the world's most exclusive circles."

According to brand messaging and available client feedback, the service focuses on several key pillars: