The turning point arrived with the democratization of content creation via social media. In countries like Indonesia, Malaysia, and Turkey, as well as within diaspora communities in the UK and US, women began curating their own images. They realized that the internet did not discriminate based on dress code.

By 2015, hashtags like #HijabStyle, #OOTDmodest, and #JilbabDaily had billions of views. Suddenly, popular media took notice. Major brands like H&M, Uniqlo (in collaboration with Hana Tajima), and Nike launched modest collections, using campaigns to sell products.

Photography is a powerful medium that can convey messages, evoke emotions, and challenge societal norms. When it comes to capturing images of women in jilbab, it's essential to approach the subject with sensitivity and respect.