The phrase borrows its melody from the legendary song "Nenjirukkum Varai" from the film Ninaithale Inikkum (1979). That song was about eternal friendship. Today, fans have hijacked the emotion to describe their relationship with cinema itself.
Tamil diaspora communities in the USA, UK, Canada, Australia, Singapore, and Malaysia have embraced this slogan. It is common to see this phrase printed on T-shirts, mobile wallpapers, and even car decals. nenjirukkum varai moviesda full