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This globalization has a homogenizing effect. To appeal to every market, content often flattens specific cultural edges. However, it also allows for cross-pollination. Bollywood choreography shows up in Western music videos; Japanese reality TV formats are remade for Netflix. We are moving toward a single, global entertainment stream where the only common language is spectacle.
: While mass views are still monetized through brand deals, the "conversion game" has become easier. Creators can now generate significant profit from smaller, highly engaged audiences (e.g., 10,000 followers).