Launched in 2014 by the Obama administration, “It’s On Us” aimed to combat campus sexual assault. Unlike earlier campaigns that showed graphic reenactments, this campaign featured real survivors—students and alumni—speaking directly to camera for 60 seconds.

Effective campaigns leverage survivor stories through several proven models:

However, the intersection of stories and campaigns requires ethical care. There is a risk of "trauma porn," where stories are exploited for shock value or clicks without regard for the survivor’s ongoing well-being. Authentic campaigns prioritise the agency of the survivor, ensuring they are not just "subjects" of a cause, but leaders of it. Conclusion

Use a striking quote from the survivor. "I didn't think it could happen to me until it did."

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