Ogilvy was "helpless without research material". Unlike peers who relied on flashes of inspiration, Ogilvy pursued knowledge "the way a pig pursues truffles". He believed in the over the "anarchy of ignorance," insisting on constant testing of headlines, illustrations, and media to ensure success.
If you manage to find a clean, searchable PDF of the 1972 memo “The Internal Politics of Creative Departments,” email it to me. That is the one chapter that even the archivists haven't found yet. the unpublished david ogilvy pdf better