Loonie And Hi C Scandal (2026)

The darkest turn in the scandal had nothing to do with drinks or coins. In July 2024, a user named ExposedInTheBirdhouse published a 47-page Google Doc alleging that the "consultation calls" with Hi-C involved inappropriate solicitation of minors.

Here is a breakdown of the scandal, the facts of the case, and its impact on the local music industry. loonie and hi c scandal

In 1993, the Toronto Maple Leafs, a professional ice hockey team in the National Hockey League (NHL), introduced a new mascot, "Loonie," a friendly loon character meant to engage fans and promote the team. Around the same time, Hi-C, a popular juice box drink, became a major sponsor of the team. As part of their partnership, Hi-C produced special edition "Loonie" juice boxes, featuring the mascot's image. The darkest turn in the scandal had nothing